![]() ![]() Cottagecore clothing often includes long layered dresses. Due to the high price of the Matoshi dress, a number of people produced their own versions of the product. While homemade clothing is a feature of cottagecore, products including the 'strawberry dress', a $490 tea dress by Lirika Matoshi, are also associated with the aesthetic. Lolita fashion, another Japanese street fashion with a soft silhouette and a victorian inspired look might have been another early inspiration. Fashion Īn embroidery design with colorful floral prints (2016)Īn early inspiration for cottagecore fashion is mori girl, which reached popularity in Japan in the late 2000s. It became highly popular on social media during the COVID-19 pandemic. The Guardian called it a "visual and lifestyle movement designed to fetishize the wholesome purity of the outdoors." Cottagecore emphasizes simplicity and the soft peacefulness of the pastoral life as an escape from the dangers of the modern world. The New York Times described it as a reaction to hustle culture and the advent of personal branding. The tenets of cottagecore can help to satisfy for its proponents a desire for "an aspirational form of nostalgia" as well as an escape from many forms of stress and trauma. This trend has faced criticism for being unrealistic or for promoting what some consider to be outdated mindsets.Īesthetic and lifestyle elements ![]() Economic forces and other challenges facing these young people may be a significant driver of this trend, along with these generations' emphasis on sustainability, and the recent trend to work from home (initially during the COVID-19 pandemic). Some sources describe cottagecore as a subculture of Millennials and Generation Z. The aesthetic centres on traditional rural clothing, interior design, and crafts such as drawing, baking, and pottery, and is related to similar aesthetic movements such as grandmacore, farmcore, goblincore, and fairycore. Originally based on a rural European life, it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. Hameau de la Reine, Versailles, France, by Richard Mique, 1784 Ĭottagecore is an internet aesthetic popularised by adolescents and young adults celebrating an idealized rural life. ![]()
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